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UBM JAPAN LIMA - Licensing Industry Merchandisers & Association License Global Licensing Expo Japan

LICENSING BUSINESS SEMINARPresented By LIMA

Venue:Room 102, Conference Tower 1F / Capacity:100 Seats
26 April, 2017
S-1
11:00
|
12:15
<Language:Japanese>
License Contract Negotiation: A First-Time Guide for Licensees
- Preparation and Key Discussion Points for Licensor Meetings
Mr. Fumihiko Kusama,
President, Brandog Co.,Ltd.
Visiting Professor, Dept.of Intellectual Property Graduate School of Innovation Studies, Tokyo University of Science
This session will introduce essential points for clarification when negotiating character and brand license contracts. Focusing on the fundamentals from a licensee’s perspective, attendees will receive comprehensive explanations on areas such as roles contracting parties play, contract-related laws and regulations, and setting royalty rates.
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S-2
13:00
|
14:15
逐次
通訳
<Language:English
   ※Consecutive Interpretation English→Japanese>

Building a Successful Brand in Asia:
A case study look at the development and current market for B-Duck, the hugely popular character throughout Asia
Mr. Eddie Hui,
Founder and Managing Director,
Semk Products Limited
B.Duck, the duck character from Hong Kong, has achieved great success in Asia. Eddie Hui, its founder and managing director, studied art and design in the U.K., and then returned to Hong Kong and soon started his B.Duck business. Creators and licensing professionals targeting Asian markets can gain insights by listening to Eddie talk about how he built a successful branding method.
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S-3
15:30
|
16:45
<Language:Japanese>
Character Rights & License Agreements: Things You Need to Consider
Mr. Jun Kanazawa,
Attorney-at-Law, Partner,
​Field-R Law Offices
Business professionals engaged in character licensing need to understand copyright and other issues related to character-based intellectual property rights. They should also have a core knowledge of licensing agreements. Using easy-to-understand materials, attendees will learn about these areas from a popular presenter, a lawyer actively involved in character licensing. 
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27 April, 2017
S-4
11:00
|
12:15
逐次
通訳
<Language:English
   ※Consecutive Interpretation English→Japanese>

How Character Licensing Can Keep Breaking Records in the Global Toy Industry 
Mr. Matthew Hudak,
Toys & Games Analyst,
Euromonitor International
Licensing has become a core driver of traditional toys and games growth, led by blockbuster franchises like Star Wars and Marvel. Smartphone proliferation has broadened access to entertainment media and increased the role of content in toys. Despite the already outsized role of licensing, the licensed toy industry has room to grow as a glut of new media content, new licensors entering the toy market, and rising global incomes and child populations will present new opportunities in toys.
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S-5
13:30
|
14:45
<Language:Japanese>
The Character Business in Japan: 
An Overview of Structural Changes & Latest Trends
Mr. Kazuo Rikukawa,
President, CHARACTER DATABANK, Ltd.
The presenter, Japan’s leading authority on character marketing, will describe the basic structure and latest trends of the evolving and diversified character business market in Japan, using easy-to-understand charts and a wealth of statistics. Participants will gain a comprehensive overview of the Japanese character industry. This session is a must-attend for professionals looking to grasp new business opportunities. 
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S-6
15:30
|
16:45
<Language:Japanese>
Planning & Fundamentals for Licensing:
Business Preparation & Implementation for Licensors
Ms. Sachiko Imaizumi,
President, andFIKA, Co., Ltd.
The presenter will explain about licensing business processes based on 30 years of industry experience encompassing character, brand and design licenses. Attendees will hear the presenter’s anecdotes and lessons learnt over the years from the perspective of various licensing business roles. The presenter will introduce in a clear and concise manner, topics such as the importance of licensing, its work process flows and operational-related issues. 
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28 April, 2017
S-7
10:00
|
11:15
<Language:Japanese>
Market Trends & Prospects for Brand Licensing
Mr. Noboru Ikeuchi,
FSR・Brand Marketing Headquarters Operating Manager,
Yano Research Institute Ltd.
 
Based on proprietary research findings, this session will explore changes in the market size for the fashion brand licensing business covering product categories such as apparel, complementary fashion items, and personal accessories. It will also examine trends for major brands. Market forecasts and suggestions for capturing market share will also be looked at.
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S-8
12:00
|
13:15
<Language:Japanese>
Branding Compliance & Quality Control Methods in Licensing: 
Planning, Creating and Using Style Guides and the Product Approval Process
Ms. Mio Watanabe,
President, mio co.,ltd.
Global licensors have the knowhow to create and administer processes for brand management and licensed product approvals. In this session, the presenter, previously a senior designer for Mattel International Consumer Products, will explain the role and structure of style guides, and how they are used as tools for branding guidance and managing product development processes. 
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