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LICENSING BUSINESS SEMINAR

Licensing Business Seminar

25 April, 2018
Venue:Seminar room in show floor / Capacity:200 Seats
S-2
13:00
|
14:00
[Language: Japanese]

Basics of Licensing: A First Timer’s Guide
Ms. Kaori Kurobe, General Manager, CAA-GBG
This session, orientated to industry newcomers, will cover the most basic areas of licensing. Kurobe will explain, in easy-to-understand terms, topics such as the basic structure of the business, licensing terminology, and contract formats. Attendees can expect to go away with the necessary knowledge to utilize for their characters and brands.
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F-2
16:00
|
17:15
逐次通訳 ※英語表記を書き換えて下さい ファイル:/var/www/vhosts/ubmjapan-group.com/httpdocs/licensingexpo/common/php/setup_seminar_2018.php / 行:15 付近
<Consecutive Interpretation English→Japanese>

A Chat With Leading Art & Design Brand Practitioners
- Licensing as a means to increase the value of art and design archives
[Panelist]
Ms. Lauren Sizeland, Director of Business Development & Licensing, V&A Enterprises
Ms. Sachiko Imaizumi, President, andFIKA, Co., Ltd., Exclusive Agent of Finlayson in Japan
Mr. Takanori Ueno, General Manager Licensing Department, Laura Ashley Japan Co., Ltd.

[Moderator]
Ms. Kaori Taniguchi, General Manager, LIMA Japan
The Victoria & Albert Museum (V&A) is the home to a diverse and extensive collection of 4 million works of modern art, classic art from around the world, and craft and design that forms the basis of its licensing activities.
Finlayson was established in 1820, and as Finland’s oldest textile brand, pioneered the textile industry in the country.
Laura Ashley was founded in London, UK in 1953 and, with its unique original textile patterns, has become Britain's leading lifestyle brand.
Practitioners from these leading art and design brands will share their views and experience on design, heritage, and sustaining and improving brand value and other related aspects of licensing in this category.
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Venue:Seminar room 101, Conference Tower 1F / Capacity:120 Seats
S-1
11:00
|
12:00
[Language: Japanese]

Key Points of Risk Management for Licensing Business
Mr. Fumihiko Kusama, President, Brandog Co.,Ltd. / Former Professor, Dept.of Intellectual Property Graduate School of Innovation Studies, Tokyo University of Science
In licensing, it is necessary to avoid, or at the very least minimize, problems. Fumihiko Kusama, a veteran licensing consultant, will offer his assessment on the possible risks in licensing and how to prepare for them.
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F-1
13:00
|
14:00
逐次通訳 ※英語表記を書き換えて下さい ファイル:/var/www/vhosts/ubmjapan-group.com/httpdocs/licensingexpo/common/php/setup_seminar_2018.php / 行:15 付近
<Consecutive Interpretation: English→Japanese

Global Licensing Trends

 
Mr. Steven Ekstract, Group Publisher of License Global
Steven Ekstract, group publisher of License Global, the world’s most influential media specializing in licensing, will take a look at the important trends in the global licensing industry for 2018 and explain the circumstances leading to them.
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S-3
15:00
|
16:00
[Language: Japanese]

Essential Legal Basics for Intellectual Property Rights in Licensing
Mr. Koichiro Murotani, Attorney-at-Law, Murotani Law Office & Auditor, LIMA Japan
An understanding of intellectual property rights is indispensable in licensing. Koichiro Murotani, a lawyer and legal advisor to media industry and other corporations, will explain in plain terms the laws and regulations in regard to licensing, with a particular focus on copyright law.
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Venue:Seminar room 102, Conference Tower 1F / Capacity:100 Seats
S-4
15:00
|
16:00
English ※英語表記を書き換えて下さい ファイル:/var/www/vhosts/ubmjapan-group.com/httpdocs/licensingexpo/common/php/setup_seminar_2018.php / 行:15 付近
[Language: English]

Licensing in Japan: Opportunities and Challenges
Mr. David Buckley, President, Copyrights Asia Ltd. 
Board Chairman, LIMA Japan
Board Member, LIMA (International Licensing Industry Merchandisers’ Association)
1..The Basics
2..Retail
3..How Did We Get Here?
4..Domestic Business
5..How Does This Affect Licensing?
6..Unique Characteristics of Licensing
7..Is My Property Ready for Japan
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26 April, 2018
Venue:Seminar room in show floor / Capacity:200 Seats
F-3
11:00
|
12:15
[Language: Japanese]

Successful Cafe Co-Branding: The Strong Teamwork of Cafe Producer Masterminds, Legs Company and Transit General Office
[Panelist]
Mr. Jotaro Tani, Senior Executive Officer, Consumer Entertainment Department Licensing Business Division, LEGS COMPANY, LTD.

Mr. Satoshi Matsuo, TRANSIT GENERAL OFFICE INC.

Mr. Masataka Maeda, LEGS COMPANY, LTD.

[Moderator]
Mr. Kazuo Rikukawa, President, CHARACTER DATABANK, Ltd.
There has been a unprecedented boom in co-branded cafe openings utilizing characters and other types of content that has led to an expansion of this market sector. Jotaro Tani of Legs Company and Takahiro Hoshino of Transit General Office, masterminds behind this boom, will discuss each company’s methods in producing the latest types of entertainment-themed cafe environments. They will delve into topics related to driving fan engagement including content selection, as well as creating limited edition merchandise and unique original menu items.
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F-4
13:00
|
14:00
[Language: Japanese]

New Business Possibilities for Fashion Licensing: Increasing Brand Devotees with an Experiential Approach to IP
[Speaker]
Mr. Hajime Sone, Director, Planning & Development Division 1 Director, PEANUTS Business Development Div. Design & Creative

[Moderator]
Mr. Kaori Taniguchi, General Manager, LIMA Japan
 
Popular characters or other types of IP that are licensed into fashion and lifestyle environments, and venue location-based licensing are increasing worldwide. What are the various factors that explain the expansion of these types of licenses? Sony Creative Products, the holder of evergreen brands and known for its consistent ability to create the next success, will share some of its experiences about collaborating with fashion companies.
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F-5
14:30
|
15:30
[Language: Japanese]

The Popularity of Smartphone Online Games with Japanese Women: the Evolution and Outlook for a Combined Licensing and Retail Business Approach
[Speaker]
Mr. Tomio Kitamukai, Director,  CVS Bay Area Inc.

[Moderator]
Mr. Kazuo Rikukawa, President, CHARACTER DATABANK, Ltd.
When looking at trends in the ever growing market for smartphone game apps, one essential area is game titles targeting adult women.

Kazuo Rikukawa from Character Databank, an expert in analyzing the consumption patterns of adult females, will pose questions to Tomio Kitamukai from CVS Bay Area Inc.  Kitamukai has led numerous retail projects that use IP-based content from smartphone online games, including a co-branding initiative with a hotel.

From a licensing perspective, Rikukawa and Kitamukai will discuss the current situation and trends in the market for smartphone online game for women consumers. They will also talk about the background in the growth of this game category, and will offer their outlooks for the sector’s future.
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F-6
16:00
|
16:30
[Language: Japanese]

Licensing Business Guidance
Ms. Kaori Taniguchi, General Manager, LIMA Japan
This session is for first-time licensing trade show visitors who have meetings with exhibitors. Expect to learn about key things to ask exhibitors, what they will ask you, important negotiation areas, and other practical information that can be put to immediate use.
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Venue:Seminar room 606, Conference Tower 6F / Capacity:120 Seats
S-5
11:00
|
12:00
[Language: Japanese]

Learning the Basics of Style Guides:
Ms. Mio Watanabe, President, mio co., ltd. 
Mio Watanabe, a design consultant who was previously active as a designer for a licensor, will present the role and function of style guides for people creating these tools for the first time. Topics will include the need for style guides, their roles and purpose, the minimum elements that must be included, how to use them, production costs, and how to order them.
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S-6
13:00
|
14:00
[Language: Japanese]

Nissan Motor Corporation’s Brands and Product Strategy
- Getting the Attention of Its Core Fans Through Licensing
Ms. Atsuko Goto, Manager, IP Promotion Department, Nissan Motor Co., Ltd.
Using its licensing business method as the example, Nissan Motor Corporation will present its thoughts on market product strategy in terms of the brand value and characteristics of its IP.
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27 April, 2018
Venue:Seminar room in show floor / Capacity:200 Seats
F-7
11:15
|
12:00
同時通訳 ※英語表記を書き換えて下さい ファイル:/var/www/vhosts/ubmjapan-group.com/httpdocs/licensingexpo/common/php/setup_seminar_2018.php / 行:15 付近
Consecutive Interpretation English:  English→Japanese>

China: The Fastest Growing Licensing Market - a Look at the Latest Licensing Trends and Key Drivers for Market Entry.
Ms. Tani Wong,  Managing Director, LIMA China
China is proud to be the world’s fastest growing market for licensing. This session will introduce the market characteristics and latest trends in the Chinese market, and offer market entry pointers for multi-national companies.
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F-8
13:00
|
14:00
[Language: Japanese]

A Look at Mitsukoshi Isetan Department Store’s Collaboration between Japan’s Leading Characters and  Traditional Crafts.
[Speaker]
Mr. Tsukamoto, ISETAN MITSUKOSHI HOLDINGS

[Moderator]
Ms. Kaori Taniguchi, General Manager, LIMA Japan
Japanese Kutaniyaki ceramic ornamental pieces featuring gorgeous pop-art style interpretations of Ultraman, Godzilla and Doraemon. Hello Kitty painted in rich colors on Aritayaki porcelain plates. Osamu Tezuka’s manga characters featured on modern design products that incorporate traditional Japanese craft techniques. These are all examples of a collaboration from Isetan Mitsukoshi Department Store that blends two pillars of Japanese culture - traditional monozukuri artisanal craftsmanship melded with Japanese pop culture. The project has resulted in many special products coming to market. This session will look at the entire process from initial product design through to market launch, and the many strands involved. Factors including customer expectations, the regions of manufacture, the craftspeople, relationship dynamics with the department store, and interpreting traditional craft techniques for cutting-edge designs - these all come together to produce true product gems.
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