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SEMINAR PROGRAMS (2017)

Keynote Seminar

Venue:Forum Seminar Room / Capacity:240 Seats
26 April, 2017
K-1
09:30
|
10:45
同時
通訳
<Language:Chinese  
※Simultaneous Interpretation:Chinese→Japanese>


E-commerce Opportunities for Licensing in China

【Organiser's opening speech will be delivered before the beginning of the seminar
Mr. Hong Ying,
General Manager,
Alifish (Alibaba's Licensing & Entertainment Business Unit)
E-commerce has become the latest driver of the Chinese economy.  It is crucial to learn about e-commerce when entering the Chinese market.
Hong Ying will share with you the latest e-commerce market trends in China, and the insights of licensees' branding strategy. He will also talk about how to make the licensing business easier through the online licensing mode in the Big Data era.
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27 April, 2017
K-2
09:30
|
10:30
同時
通訳
<Language:English
 ※Simultaneous Interpretation:English→Japanese>


How YouTube Creators are Transforming Global Licensing
Mr. Don Anderson,
Head of Family & Learning Partnerships,
YouTube APAC 
Learn how independent content creators around the world are influencing and driving change for the Licensing & Merchandising industry, featuring case studies of popular YouTube Family & Learning Creators who are making a name for themselves in this space, including Australia's Moose Toys, known for its hugely successful Shopkins franchise, Korea's Carriesoft, India's USP Studios and ChuChu TV, Brazil's Galinha Pintadinha and Genius Brands International’s SpacePOP from the US.
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Licensing Business Forum

Venue:Forum Seminar Room / Capacity:80 Seats (F-1: 240 Seats)
26 April, 2017
F-1
11:30
|
12:00
<Language:Japanese>
Public Talk by Mr. Shogo Kariyazaki, Flower Artist
Mr. Shogo Kariyazaki, Flower Artist
 
Shogo Kariyazaki is one of the most famous practitioners of Japanese flower arrangement in Japan.
His style of beauty has been making an increasing influence on various fields such beauty and life style and the style has been naturally recognized as a property for licensing.   
 
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G-1
12:30
|
13:00
<Language:Japanese>
【LIMA】

Licensing Business Guidance
Ms. Kaori Taniguchi, General Manager, LIMA Japan
 
Integrating brands and characters into a business can increase sales and enhance the image of a company’s products and services. This session will offer key guidance for conducting effective business discussions that include case studies, choosing a property, and important points when talking to exhibitors.
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F-2
14:30
|
15:45
<Language:Japanese>
【LINE】

Making the Best Use of Characters Based on LINE Stickers

- An Introduction to LINE Creators Management Platform for Character Licensing
Panelist
 Ms. Yuko Yamazaki,
 Character Business Department License Team Manager, LINE Corporation
 Mr. Yasushi Ishikawa
 Creators Market Team, LINE Stamp Business Department,
 LINE Corporation
Moderator
 Mr. Kazuo Rikukawa, President, CHARACTER DATABANK, Ltd.
LINE Creators Market, the online platform for creating and selling digital stickers, was launched in 2014. Since then, the number of registered users has reached 650,000. This session will introduce “LINE Creators Management”, an online administration platform for supporting merchandising and controlling rights management. Learn about how the platform has been successfully used by top creators for their LINE stickers and associated characters.
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F-3
16:30
|
17:45
<Language:Japanese>
【Regional Development】
Local Community Development: A Future Portrayed With Characters
- How Astro Boy and Kitaro contribute to local community development and increase inbound tourism

 
Panelist
 Mr. Masato Ishiwata,
 Manager, Creative Department, TEZUKA PRODUCTIONS CO., LTD.
 Mr. Tomohiro Haraguchi, Director, MIZUKI Productions Co.,Ltd. 
Moderator
 Ms. Kaori Taniguchi, General Manager, LIMA Japan 
Coming soon
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27 April, 2017
F-4
11:00
|
12:15
<Language:Japanese>
【Global】
Japanese Characters in Asia: Their Acceptance and Business Potential

 
Panelist
 Mr. Tim Kondo, General Manager, Animation International Ltd.
 Mr. Mickey Kera, Director, BENELIC CO., Limited. (Hong Kong)
Moderator
 Ms. Yukari Takeuchi, FOUNDER / CEO, SEVEN SEAS LLC
The term “character” in reference to Japan’s place in the world reflects a proud and distinct culture that has a unique presence that differs to western character properties. Fans of Japanese character culture have been growing, especially throughout Asia. Veteran licensing professionals who actively deal with Japanese IP in Asia will discuss the market trends and issues they currently face with their brands. They will also consider the future for Japanese characters in Asia.
Close
G-2
12:45
|
13:15
同時
通訳
<Language:English
 ※Simultaneous Interpretation:English→Japanese>

【LIMA】

Licensing Business Guidance
Ms. Tani Wong, Managing Director, LIMA China
China has grown to be the 2nd largest market in Asia and is the 5th largest in the world .  This 30 mins session will provide you an outlook of the China licensing market, the latest trends and hints for entering the market. 
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F-5
14:00
|
15:15
<Language:Japanese>
【Art & Character Brands】
Characters as Art: The Branding of Art from a Character Licensing Perspective
~ A look at the key success factors behind the record-breaking event sales at the “60 Years With Miffy” exhibition ~
Panelist
 Mr. Takehiro Suzuki,
 General Manager, Content Business Department, MATSUYA CO.LTD
 Mr. Shogo Tetsuda,
 Representative Director, Dick Bruna Japan Inc.
Moderator
 Ms. Sachiko Imaizumi, President , AND FIKA K.K.
 
Characters redefined as art have been the theme of an increasing number of exhibitions held around Japan. Also, a growing awareness of adult market-focused character licensing has increased the profile of art as a licensing category in itself. Panelists from department store Matsuya Ginza, and Miffy brand company, Dick Bruna Japan will discuss the record-breaking success of the “60 Years With Miffy” exhibition. They will explore the relationship between characters and art, talk about the behind-the-scenes story of holding an exhibition, and examine the outlook for this type of business.
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J-1
16:00
|
17:15
Japanese Contents Rights Holders Information At Your Fingertips!
Learn how to utilize the Japan Content Catalog (JACC) online data search system to directly link up Japanese and overseas business partners with Japanese content
Sane Ichii, Secretary General, VISUAL INDUSTRY PROMOTION ORGANIZATION
Tomoyuki Mimura, Research Fellow,
KADOKAWA ASCII Research Laboratories,Inc.
Kazuo Rikukawa, President, CHARACTER DATABANK, Ltd.
Sosuke Yamawaki, Producer, Business and Event Planning,
he Association of Japanese Animations
 
Have you ever had difficulties knowing who to contact for merchandise licensing enquiries for a particular character property? Business opportunities can be lost during the time it takes to search for the rights owner!
 
This forum session will take a look at the Japan Content Catalog (JACC), an online data search system which contains basic information and rights holder contact details for Japanese contents including movies, TV programs, animation, characters, music and games. Another database, the Anime Chara DB, a specialist animation & character search portal, will also be demonstrated. This session is recommended for companies seeking out Japanese contents and businesses that own Japanese contents who may be considering to register their contents on the sites.
 
*JACC and Anime Chara DB are part of projects aggregating copyright information under a Japanese governmental subsidy program to support the overseas development of Japanese regional content that was implemented under supplementary budgets of the Ministry of Economy, Trade and Industry for fiscal 2015. These databases aim to facilitate the utilization of Japanese contents as well as promote business matching between contents holders and buyers both in and outside Japan.
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28 April, 2017
F-6
10:00
|
11:15
<Language:Japanese>
【Retail】
The Cutting Edge of Character Retail:
An insider’s guide to best-selling trendy character goods at popular retail chains.

 
Panelist
 Ms. Emili Ishijima, Sales Planning Staff, KIDDY LAND.co.Ltd
 Mr. Tsuyoshi Ohiwa,
 Sales Department, Fashion-Mall Division, FREAKS Area Buyer,
   Village Vanguard Co.
 Ms. Megumi Kuwajima, Marketing Division, Patty’s Co., Ltd.
Moderator
 Mr. Izuru Naito,
 Manager Licensing Business The 1st Business Department,
 TEZUKA PRODUCTIONS CO., LTD.
Buyers and planning staff from popular retail stores will come together to talk about matters affecting their businesses. Issues such as character product selection, shelf display methods, and meeting the needs of different customer types. The panelists will also discuss the reasons and stories behind the best-selling character products, recent consumer trends, products buyers have their eyes on, and what the next big character properties might be. This session is recommended for licensors, licensees/manufacturers, and retailers.
Close
G-3
12:00
|
12:30
<Language:Japanese>
【LIMA】

Licensing Business Guidance
Ms. Kaori Taniguchi, General Manager, LIMA Japan
Integrating brands and characters into a business can increase sales and enhance the image of a company’s products and services. This session will offer key guidance for conducting effective business discussions that include case studies, choosing a property, and important points when talking to exhibitors.
Close
F-7
13:00
|
14:15
<Language:Japanese>
【Trend】
Design Vision & Key Looks for the Spring/Summer 2018 Season
+ Highlights from Brand Licensing Europe 2016
Panelist
 Ms. Koyu Asanuma,
 Director, Strategic Channel Partners, Japan and Korea, WGSN
Moderator
 Mr. Toshiya Mizukami,
 Branding Group No. 3 Group Manager and WGSN Project Sales Director,
 itochu Fashion System Co., Ltd.
 
WGSN (World Global Style Network), part of the Ascential B2B media group, delivers consumer insight analysis on Millennials and Generation Z, two demographic groups in the public eye. It also offers predictions on the near future term outlook for fashion lifestyles. 

This session will look at design direction for the Spring/Summer 2018 season using fashion as the example. Key themes from Brand Licensing Europe 2016, UBM’s licensing trade show held last October in London, will also be introduced.
Close
F-8
15:00
|
16:15
<Language:Japanese>
【Brand】
Using Licensing to Increase Brand Appeal & Create New Brand Significance 

 
Panelist
 Mr. Kagefumi Mizoguchi,
 Assistant Manager, Licensing Business Group,
 IP Promotion Department, Nissan Motor Co., Ltd. 
 Ms. Kaori Kurobe, General Manager, CAA-GBG Global Brand Management Group
Moderator
 Ms. Kaori Taniguchi, General Manager, LIMA Japan
Interbrand’s annual list of “Best Global Brands” ranks automaker Nissan as one of the top growing brands. License! Global magazine’s “Top 20 Global Licensing Agents” places CAA-GBG as the top-ranked agency. In this session, panelists from both companies, representing licensor and licensing agent perspectives, will explore various aspects of a brand licensing program. They will discuss concepts, methods, case studies and approaches to increasing brand appeal and brand value. This session is highly recommended for brand licensing and marketing professionals.
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Licensing Business Seminar

Venue:Room 102, Conference Tower 1F / Capacity:100 Seats
26 April, 2017
S-1
11:00
|
12:15
<Language:Japanese>
License Contract Negotiation: A First-Time Guide for Licensees
- Preparation and Key Discussion Points for Licensor Meetings
Mr. Fumihiko Kusama,
President, Brandog Co.,Ltd.
Visiting Professor, Dept.of Intellectual Property Graduate School of Innovation Studies, Tokyo University of Science
This session will introduce essential points for clarification when negotiating character and brand license contracts. Focusing on the fundamentals from a licensee’s perspective, attendees will receive comprehensive explanations on areas such as roles contracting parties play, contract-related laws and regulations, and setting royalty rates.
Close
S-2
13:00
|
14:15
逐次
通訳
<Language:English
   ※Consecutive Interpretation English→Japanese>

Building a Successful Brand in Asia:
A case study look at the development and current market for B-Duck, the hugely popular character throughout Asia
Mr. Eddie Hui,
Founder and Managing Director,
Semk Products Limited
B.Duck, the duck character from Hong Kong, has achieved great success in Asia. Eddie Hui, its founder and managing director, studied art and design in the U.K., and then returned to Hong Kong and soon started his B.Duck business. Creators and licensing professionals targeting Asian markets can gain insights by listening to Eddie talk about how he built a successful branding method.
Close
S-3
15:30
|
16:45
<Language:Japanese>
Character Rights & License Agreements: Things You Need to Consider
Mr. Jun Kanazawa,
Attorney-at-Law, Partner,
​Field-R Law Offices
Business professionals engaged in character licensing need to understand copyright and other issues related to character-based intellectual property rights. They should also have a core knowledge of licensing agreements. Using easy-to-understand materials, attendees will learn about these areas from a popular presenter, a lawyer actively involved in character licensing. 
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27 April, 2017
S-4
11:00
|
12:15
逐次
通訳
<Language:English
   ※Consecutive Interpretation English→Japanese>

How Character Licensing Can Keep Breaking Records in the Global Toy Industry 
Mr. Matthew Hudak,
Toys & Games Analyst,
Euromonitor International
Licensing has become a core driver of traditional toys and games growth, led by blockbuster franchises like Star Wars and Marvel. Smartphone proliferation has broadened access to entertainment media and increased the role of content in toys. Despite the already outsized role of licensing, the licensed toy industry has room to grow as a glut of new media content, new licensors entering the toy market, and rising global incomes and child populations will present new opportunities in toys.
Close
S-5
13:30
|
14:45
<Language:Japanese>
The Character Business in Japan: 
An Overview of Structural Changes & Latest Trends
Mr. Kazuo Rikukawa,
President, CHARACTER DATABANK, Ltd.
The presenter, Japan’s leading authority on character marketing, will describe the basic structure and latest trends of the evolving and diversified character business market in Japan, using easy-to-understand charts and a wealth of statistics. Participants will gain a comprehensive overview of the Japanese character industry. This session is a must-attend for professionals looking to grasp new business opportunities. 
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S-6
15:30
|
16:45
<Language:Japanese>
Planning & Fundamentals for Licensing:
Business Preparation & Implementation for Licensors
Ms. Sachiko Imaizumi,
President, andFIKA, Co., Ltd.
The presenter will explain about licensing business processes based on 30 years of industry experience encompassing character, brand and design licenses. Attendees will hear the presenter’s anecdotes and lessons learnt over the years from the perspective of various licensing business roles. The presenter will introduce in a clear and concise manner, topics such as the importance of licensing, its work process flows and operational-related issues. 
Close
28 April, 2017
S-7
10:00
|
11:15
<Language:Japanese>
Market Trends & Prospects for Brand Licensing
Mr. Noboru Ikeuchi,
FSR・Brand Marketing Headquarters Operating Manager,
Yano Research Institute Ltd.
 
Based on proprietary research findings, this session will explore changes in the market size for the fashion brand licensing business covering product categories such as apparel, complementary fashion items, and personal accessories. It will also examine trends for major brands. Market forecasts and suggestions for capturing market share will also be looked at.
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S-8
12:00
|
13:15
<Language:Japanese>
Branding Compliance & Quality Control Methods in Licensing: 
Planning, Creating and Using Style Guides and the Product Approval Process
Ms. Mio Watanabe,
President, mio co.,ltd.
Global licensors have the knowhow to create and administer processes for brand management and licensed product approvals. In this session, the presenter, previously a senior designer for Mattel International Consumer Products, will explain the role and structure of style guides, and how they are used as tools for branding guidance and managing product development processes. 
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Presentation

Venue:Room 101, Conference Tower 1F / Capacity:100 Seats
26 April, 2017
P-1
11:00
|
12:00
逐次
通訳
<Language:English
   ※Consecutive Interpretation English→Japanese>

Brand Licensing: The Seven Deadly Sins
John Burns, Partner, Gateley Plc
“ With over 20 years’ experience in Brand Licensing, John knows only too well those crucial mistakes that both brand owners and licensees can make when putting a deal together and so has drawn up a list of the Seven Deadly Sins that you should avoid committing at all costs. In this highly entertaining talk John will take you through the Seven Deadly Sins and give you the knowledge you need to be a saint rather than a sinner. In addition he will also let you in on a few tricks of the trade that you can exploit going forward if you’re feeling particularly devilish !”
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P-3
15:00
|
16:00
<Language:Japanese>
Hong Kong Licensing Seminar
Ms. Miki Yamamoto, Licensing, Asia, Senior Vice President, WME|IMG
Theme:Global strategy of licensing business

Mr. Rentaro Muto, Partner, Fred Kan & Co.
Theme:Hong Kong Legal Practice

Mr. Masashi Kouketsu, Corporate Officer, FUTABA Co., Ltd.
Theme:Coming soon
Hong Kong has been chosen by many international licensors and licensing agent as the strategic base to expand their licensing business in Asia, particularly the  Chinese mainland. Hong Kong offers clear advantages as an ideal platform for licensors, licensees, agents and manufacturers to get together, which include intellectual property (IP) rights protection, respect for business agreements, distribution networks, access to quality licensees, availability of industry talent, market sensitivity and close business connections with the Chinese mainland. Main objective of the Seminar is to share some practical tips with Japanese companies on how to expand licensing business in the Chinese inland market, and how Hong Kong can help them, serving as an efficient platform of legal protection of IP, pool of capable talents and distribution network.
Ms. Miki Yamamoto
Ms. Miki Yamamoto
Mr. Rentaro Muto
Mr. Rentaro Muto
Mr. Masashi Kouketsu
Mr. Masashi Kouketsu
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27 April, 2017
P-5
13:00
|
14:00
Brand Motivation in Each Generation
Ms. Naoka Ohara, itochu fashion system co.,ltd.
Ms. Yui Nakamura, itochu fashion system co.,ltd.
Ms. Yumiko Yoshimizu, itochu fashion system co.,ltd.
Coming soon
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